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We've helped grow some of the world's leading companies. From $40M enterprise deals to double-digit pipeline growth, these case studies show what happens when sales strategy meets frontline discipline.
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When Microsoft and Kroger launched their joint venture to commercialize EDGE, their smart retail platform, execution was everything. As GTM Ops Manager, Garrath was embedded in the JV to operationalize the go-to-market motion—bridging enterprise tech and retail execution at scale. He led cross-functional alignment between engineering, sales, and customer success teams, implemented pipeline tracking across pilot and partner rollouts, and built feedback loops between field activity and product development. The outcome? Accelerated pilot-to-partner transitions, clearer product-market fit signals, and an execution rhythm that gave the JV its first true revenue traction.
Cloudflight, a pan-European software firm operating in five countries, had cycled through three management teams in two years—and it showed. Lead flow was bone-dry unless it came through backchannel referrals or personal sales networks. We stepped in to lead one of four newly-formed sales-marketing squads tasked with restoring momentum. Using SWAT principles, we fused tactical alignment with cross-functional execution—bridging the divide through live workshops, group sessions, and frontline coaching. Our team didn’t just meet lead gen and revenue goals—it outperformed the others and helped reshape the company’s messaging playbook. Real unity. Real results. Real pipeline.
In late 2024, a Director of Sales at one of Germany’s top 5 financial institutions brought us in after a key $60M business unit saw their win rate nosedive from 55% to below 30%. Using our SWAT method, we broke the situation down with precision. First, we deployed positioning diagnostics and market intelligence to isolate the gaps in perception and execution. Then, we rolled out a rapid frontline playbook—designed to be field-ready and frictionless. Within 60 days, the team had already landed a $40M deal, and win rates rebounded into the 40% range. The difference? Tactical alignment between buyer psychology, real-time sales behavior, and strategic pressure.
As Scale Computing approached its Series D raise, revenue growth was being choked by fragmented GTM execution across regions. Garrath stepped in as GTM Ops Manager and applied SWAT-level discipline—building operational bridges between sales, marketing, and product. He rolled out pipeline diagnostics, activated field enablement, and built real-time reporting loops to surface execution gaps and accelerate deal flow. The results were sharp: revenue jumped from $28M to $52M, pipeline conversions improved by 27%, and average opportunity velocity was slashed from 6 months to 2.7 months—a 55% speed increase. With a scalable GTM engine in place, Scale Computing secured its Series D backed by execution, not just ambition.
ReadSpeaker AI had the tech—but North American expansion was stuck in neutral. The culprit? Poor GTM alignment, weak lead quality, and a pipeline moving at a crawl. Stepping in as Head of GTM, Garrath executed a top-to-bottom reset: redefining the ICP, launching ABM campaigns focused on key accounts, and syncing sales-marketing rhythms around qualified intent. He introduced campaign scoring and sales-readiness automation to cut through noise and drive faster follow-up. The result? In 12 months, the pipeline jumped 20%, enterprise growth hit 15% YoY, and deal velocity surged thanks to surgical GTM execution.
Keep your eye on what matters - driving revenue and scaling your business. Let RevXcel manage the complexities of GTM operations, from data-driven strategies to tech optimization. You’re one step away from transforming your revenue engine into a high-performing, frictionless machine.
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