"Why do we need this, and who created it?"

SWAT was developed by our co-founder, Sebastian Hidalgo, with the goal of meeting the needs of a modern B2B market where there are many stakeholders involved and competition makes the market both global and complex.

Sebastian is a United Nations-certified hostage negotiator and collaborative conflict resolution specialist with over 9 years of experience helping SMBs and Fortune 300 companies across 6+ industries, and he created SWAT after finding gaps in existing sales methods:

• Unlike BANT, SWAT goes far beyond checklist qualification by mapping past gaps, present beliefs, and future visions to surface the the real buying reasons behind the deal.
• Unlike Sandler, SWAT eliminates “up‑front contracts” and rigid agenda‑setting, reducing the prospect's negative response and keeping resistance low.
• Unlike Challenger, SWAT excels in high‑stakes, complex sales where the rep must navigate multiple egos

Frequently asked questions

“My reps don’t have time to learn another methodology.”

SWAT is installed in two live days; 70 % of the workshop is scenario drills that use your current pipeline, so reps practise while doing their normal job—no extra meetings, no bloated LMS.

"We’ve tried sales trainings before and nothing sticks."

Every SWAT tactic is tied to a measurable KPI (win-rate lift, cycle compression or ACV expansion). We benchmark on Day 0 and track for 90 days. No 15 % lift in at least one KPI? We coach your team free until you hit it.

“Budgets are razor-thin right now.”

The two-day install costs less than a single mis-hired AE and is usually covered by one additional deal. Waiting even one month on a $72 k average deal size leaks ≈ $8.6 k in lost revenue.

“Who created SWAT and why should we trust it?”

SWAT was developed by Sebastián Hidalgo, a UN-certified hostage negotiator who has guided SMBs and Fortune 300s across six industries. It merges neuro-psychology with field-tested B2B playbooks.

What support comes after the workshop?”

Two follow-up huddles, a Day-30 KPI check, weekly Slack deal-desk access, and (if you enrol before Q3 2025) beta access to our AI Sales Coach for call prep and objection rehearsal.

“What industries does SWAT work best in?”

Any complex, multi-stakeholder B2B sale: SaaS, professional services, logistics, advanced manufacturing, med-tech, and more.

“How is SWAT different from other methods?”

• Unlike BANT, it uncovers past gaps, present beliefs and future visions—not just budget and timing.
• Unlike Sandler, it skips rigid up-front contracts and lowers resistance.
• Unlike Challenger, it starts with deep empathy before teaching and tailoring, so multi-ego deals stay collaborative.

“What does the 2-day install actually look like?”

• Day 1 AM: Deal-autopsy survey review
• Day 1 PM: Empathy & Diagnosis drills
• Day 2 AM: Failure-Mapping simulations
• Day 2 PM: Value-Alignment role-plays + live pipeline applications.

“As a revenue leader, what do I gain?”

Faster cycles, higher win-rates and a clearer forecast. Hit velocity metrics in one quarter, extend average CRO tenure, and free budget by cutting discounting and wasted rep hours.

“Do you offer remote or hybrid delivery?”

Yes—onsite, fully virtual, or hybrid. The core drills stay live and interactive; remote teams use breakout-room simulations with real-time coach feedback.

“How many reps can we put through at once?”

Cohorts cap at 25 participants to keep feedback surgical. Large teams simply run back-to-back cohorts—volume pricing applies.

“What if we decide SWAT isn’t right for us after the call?”

No problem—our 15-minute Suitability Call is strictly consultative. If there’s no clear ROI path, we’ll tell you and point you to an alternative.

Getting in front of the right people has never been harder.

This is where Sales with Advanced Tactics (SWAT) comes in.

What's Holding You Back?

"Why do we need this, and who created it?"

What Do You Get Out of It?

Time Is Money.

Frequently asked questions